Case studies
How we work with membership associations, and the results we've delivered together.
Case study
Building a repeatable commercial approach for CIEHF
CIEHF wanted to turn strong market interest into a more consistent commercial approach across partnerships, IEA 2027 sponsorship and membership. Layercake developed a practical method around live opportunities and brought it together in a commercial playbook the team can continue to use.
What the work covers
The case studies here come from different parts of our work, with membership associations of different sizes. Some start from the data. RICS needed its existing membership measures defined the same way and segmented by region, and the Agile Business Consortium wanted to see long-term sales trends by region, product and accredited training provider. Others start from the member experience, such as the rebuild of IoIC's membership experience, or from a specific problem. IAPCO's member directory did not reflect the scale of its international network, and CIEHF wanted a more consistent commercial approach across partnerships, sponsorship and membership.
Each case study sets out the starting problem, what we did and what the organisation did with it. If one looks like your situation, the Membership Insights page explains where analysis work usually starts, and Consultancy & Delivery covers the commercial and member experience work. You can also get in touch and describe where you are.
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