The challenge
As part of a wider website redevelopment, IAPCO wanted to rethink how it presented its membership. The existing A–Z directory was functional but limited — it made it hard to find relevant members and didn’t reflect the international scale and reach of the network.
What we did
Layercake worked with the IAPCO team to design a more intuitive, useful tool: an interactive map that makes it easy to explore IAPCO’s accredited PCOs by location. The map pulls live data directly from IAPCO’s CRM, so it stays up to date and needs no manual maintenance.
Instead of scrolling through a long list, users can now see the global network at a glance — zooming in on a region, searching by country, and visually locating where each accredited PCO is based.
Results
The experience is far more immediate and engaging than the directory it replaced. Members get more visibility, visitors get a better way to find who they’re looking for, and IAPCO has a tool that reflects the actual strength and scale of its global network.
What is next
The map is live on IAPCO’s own website, pulling directly from its CRM as the membership grows.