IoIC
Our work with Institute of Internal Communication.
Case studies
29 April 2026
Rebuilding IoIC's membership experience for the next stage of growth
IoIC's growth had plateaued. Layercake traced the cause to a cluttered, hard-to-navigate member experience, then rebuilt it around what members were actually trying to do — launching alongside a full rebrand.
30 July 2025
Making GA4 work for you: how IoIC gained clarity on content performance
The switch to GA4 had left IoIC without the visibility it needed into content performance. Layercake set up event tracking and link tagging, and trained the team to keep iterating without outside help.
10 April 2025
Unlocking growth: IoIC's data-driven journey with Layercake
IoIC held plenty of membership data but no clear way to turn it into decisions. Layercake built the dashboards, engagement scoring and OKR structure to close that gap.
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