At Memcom’s recent Leadership Skills Forum, we ran a quick prize draw. To enter, we asked association leaders just two questions: what are your top strategic priorities, and what areas of leadership learning are you focusing on?
Congratulations to our prize draw winners: Lee Davies, Chief Executive, Chartered Institute of Patent Attorneys; Annette Spencer, Chief Executive, Association of Corporate Treasurers; and Rachael Harrison, Portfolio Manager, Association of Accounting Technicians. Each received a voucher of their choice — thanks again to everyone who took part.
In total, 23 senior leaders responded. It’s a small sample, but a valuable one, offering a snapshot of what’s front of mind for people driving change in the membership sector.
Strategic priorities
- Deepening member engagement and participation
- Attracting new members
- Developing new revenue streams
Leadership learning priorities
- Leading with data and evidence-based decision-making
- Strengthening strategic planning and change-management capabilities
- Enhancing member engagement and experience design
This isn’t a definitive picture of the whole sector, but it’s a useful temperature check. Do these priorities echo what you’re seeing in your world? Let us know.