Damian Watson is the founder and CEO of Layercake, a consultancy that helps associations turn their data into strategic advantage. He began his career leading digital transformation in UK Central Government and has since delivered digital and agile change across industries including retail, banking, insurance — and even on the Wizarding World of Harry Potter.
Over the past five years Damian has specialised in the membership sector, working with associations to improve member experience, unlock insight from data, and responsibly integrate emerging technologies. His current focus includes:
- Designing learning and leadership development offerings for current and future membership leaders
- Building scalable core models for member growth, engagement, and financial performance
- Advancing data-first, AI-powered experiences that drive measurable value for associations and their members