Henry Lee is a commercial strategist with over 20 years of experience crafting long-term revenue strategies, including driving businesses to achieve remarkable x10 growth. With a background in purpose-driven businesses across logistics, IT, and membership associations, he has held senior leadership roles, including Managing Director and Commercial Director positions.

As an Associate Partner of Layercake, Henry works with clients and teams to develop high-impact commercial strategies — rooted in delivering value for clients, fostering positive environments for teams to perform, and creating societal good. Passionate about driving sustainable revenue growth, he is also dedicated to mentoring young talent and recently joined The King’s Trust as a mentor.