Thomas Fox is a web analytics consultant with over 10 years of experience helping organisations — particularly associations — turn website data into meaningful insights that drive decision-making and performance. With a background spanning analytics leadership roles across media, consultancy, and defence sectors, Thomas has developed and executed measurement strategies, implemented Google Analytics solutions, and built data teams from the ground up.
Now operating as an independent consultant, he partners with clients to unlock the full value of their digital data — translating complex metrics into clear, actionable business insights. He’s worked with clients including the Institute of Internal Communication and UK Athletics, and brings a practical, user-first approach that helps teams build digital confidence and make data work in the real world.