"Layercake has transformed us into an intelligence-led, evidence-based, and data-rich organisation, enabling us to make better-informed decisions and take action at pace!"

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Jennifer Sproul, CEO, Institute of Internal Communication

“We wanted a better way to highlight our members — something more engaging than a standard directory and more reflective of our global community. Layercake delivered a simple, elegant solution that’s been really well received. It looks great, works seamlessly, and gives our members the visibility they deserve.”

Martin Boyle

CEO, IAPCO

"I found the training with Layercake incredibly valuable, not only for my own core skills, but also a huge benefit to the business I work in. The training was in-depth without being overwhelming, and the Layercake team created a safe working environment where ideas could readily be shared. The things I took away from the workshop were highly implementable in my business. I would highly recommend Layercake's training to other individuals and businesses looking to grow and/or develop their strategies."

Lydia Chapman

Marketing and Engagement Manager, Institiute of Translation and Interpreting

Our clients

Agile Business Consortium

New Homes Quality Board

If you're leading a membership-based organisation, you're navigating one of the most complex landscapes in today's world — balancing the needs of your members, board, team, and future growth, all while under pressure to prove value and stay relevant.

We’re Layercake, a young but focused strategy and data consultancy built specifically to support organisations like yours. We work with mission-driven membership bodies to turn data into a powerful asset — not just for reporting, but for insight, action, and impact.

Here’s how we help:

  • Visualising Your Membership Dynamics
    We bring a proven membership growth, engagement, and finance model that helps you see — in clear, visual terms — what’s really happening in your organisation. From acquisition to retention to revenue, we surface the key drivers that matter.

  • Unlocking the Power of Your Data
    We have the tech know-how to help you connect your data systems and create a single view of your members. That means smarter personalisation, better engagement, and data that can actively feed AI and predictive tools — not just sit in spreadsheets.

  • Working Alongside You, Not Just For You
    We’re not just consultants — we’re partners. We collaborate closely with your leadership and teams to build strategies that are practical, measurable, and embraced by your people. And we help grow internal data literacy, so your organisation becomes more confident and capable over time.

Whether you're trying to stop churn, deepen your member relationships, or future-proof your business model, we’d love to explore how we can help.

Let’s have a conversation!

Damian Watson
CEO, Layercake