Unlocking Growth: IOIC's Data-led Journey with Layercake

The Challenge

IoIC was in possession of substantial amounts of data on membership performance and experience but struggled to derive actionable insights. Their primary challenges included:
  • Retention Issues: Despite growing membership numbers, retention rates were not meeting expectations.
  • Lack of Data Interpretation: While they had access to rich data sources, they lacked a clear system to analyse and leverage them for strategic decisions.
  • Member Experience Gaps: Members found it difficult to navigate and access relevant information efficiently.

Solution Provided by Layercake

Layercake stepped in to help IoIC transform its data into a strategic asset. By implementing data-driven insights, we:
  • Developed Key Data Dashboards: Created custom dashboards for different operational areas, with a particular focus on membership engagement and retention.
  • Introduced an Engagement Scoring System: Provided IoIC with a clearer understanding of member behaviours and interactions.
  • Integrated OKR Methodology: Aligned IoIC’s strategic goals with real-time insights, enabling their board and HQ teams to track performance effectively.
  • Enhanced Membership Insights: Enabled IoIC to identify critical touchpoints where members struggled, allowing them to refine their services accordingly.

Results and Impact

The collaboration with Layercake yielded significant improvements:
  • Strategic Decision-Making: IoIC can now prioritize actions based on concrete data rather than assumptions.
  • Improved Retention and Engagement: The insights-driven approach allowed IoIC to focus on improving member interactions, boosting retention rates.
  • Member-Centric Enhancements: With data-backed evidence, IoIC has been able to optimize the member experience, ensuring quicker access to relevant information.
  • Operational Efficiency: The introduction of OKR boards streamlined internal reporting and kept leadership informed with real-time progress updates.

Looking Ahead

IoIC is now diving deeper into engagement analytics to further improve retention. Layercake is supporting IoIC in refining its retention strategies through a multi-faceted approach:
  • Enhanced Retention Strategies: Working alongside Senis AI to integrate artificial intelligence into retention planning, improving personalization, user experience, and pricing models.
  • Content and Marketing Dashboards: Developing robust dashboards to strengthen top-of-funnel effectiveness, ensuring targeted content and marketing efforts yield better conversions.
  • Team Enablement & Data Literacy: Embedding data-first practices across the organization, enhancing performance reviews, and improving team capability in data interpretation and strategic decision-making.
Through these initiatives, IoIC is set to further solidify its position as an insight-driven organization, driving sustainable growth and long-term member engagement.
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Interested in transforming your data into actionable insights? Contact Layercake today to see how we can help your organization thrive.

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